Thursday, November 5, 2015

Quick introduction to FitMeNow

Give Your Brain a Surge of Vitamin B

B vitamins linked to brain health*

Good nutrition is a key component of maintaining a healthy body and mind. And it’s even more important to ensuring proper organ function, especially as you age. From your heart to your kidneys, a well-balanced diet packed with vitamins and nutrients is critical to help keep your organs running smoothly—especially your brain.
The hardest working organ in your body
The human brain accounts for about two percent of a person’s bodyweight, but it accounts for 20 percent of the oxygen, and hence, calories consumed by the human body. This makes the brain one of the most active—and demanding—organs in the body, making it all the more important to get the proper nutrition to support it.
B Vitamins linked to brain health*
The effective functioning of your body’s central nervous system depends on a steady supply of nutrients—including vitamin B12, and folate. These vitamins help to support brain health.

While most adults receive an adequate amount of B vitamins through their diet, certain populations, including the elderly, are often at risk of B12 deficiency. As it becomes more difficult for older adults to absorb B12 from food, brain function can suffer. Adults who are sick or recovering from medical procedures and are not eating enough may also need more vitamins like B12 and folate in their diet.
"B" more with Ensure
Ready to take charge of your B vitamin and folate intake? Ensure has 25 percent of the daily value of vitamin B12 and folate in each bottle (8 oz). Plus, it has the broad spectrum of macronutrients and essential micronutrients needed for a complete and balanced diet.

*Vitamins B12 and folate.

FitMeNow recommends starting your business the right way! 

A fitness business is a business centered around providing personal training, fitness instruction, or the use of a fitness facility to those interested in pursuing their own fitness goals. You do not have to be a fitness guru to start a business in fitness, but an interest in fitness and/or a willingness to adopt a fitness lifestyle is an integral part of ensuring your success in the industry. Follow these steps to head towards a fitness business

  1. Develop a Fitness Business Step 1
    Decide what kind of fitness industry business you want to develop. There are many choices, but here are two in detail.
    • Personal training. Personal trainers work 1 on 1 with clients to create fitness plans specific to their clients' needs. The trainer then coaches the client through strength training, cardio routines, or anything else listed in their plan to help them get the most out of workouts. As a personal trainer, you may opt to run your fitness business from your home, travel to clients' homes, or meet them at a fitness center. This is a great choice if you are patient and enjoy working close to people.
    • Fitness instruction. Fitness instructors guide groups through a variety of classes, including aerobics, yoga, kickboxing, step and strength training. If this is your desired approach, choose one or more classes you are comfortable with. To start a business in fitness instruction, you must have a facility where you can teach your group classes.
  2. Develop a Fitness Business Step 2
    Get the necessary training. If you want to be a personal trainer or a fitness instructor, you must first have a Certified Personal Trainer (CPT) designation from an accredited program such as the National Strength and Conditioning Association (NSCA) or the National Academy of Sports Medicine (NASM). Additionally, no matter which aspect of the fitness business you plan on going into, you should learn as much as you can about owning and operating a business.
  3. Develop a Fitness Business Step 3
    Develop a fitness business plan. This will serve as your guide for how to want to start and run your business, and should cover the following topics:
    • Company name. Choose something creative, but to the point. Also, if your name is easy to remember, it will be easier to establish, maintain, and grow you client base.
    • Business goals. This is to encompass both the purpose and mission of your business, and also the financial aspects of what you want your business to accomplish.
    • Industry placement. Identify your target market and where you will provide your fitness business service to them. A specific industry placement will help you gain customers.
    • Marketing strategy. Assess your target market for the area you plan on working in. Determine how you will reach out to your desired client base and what you will offer that will make them choose you over the competition.
    • Pricing. Decide what you will charge customers/clients, and what type of contract or commitment you will require.
    • Gym operation: If your business plan involves setting up a fitness center or gym, then you will be responsible for managing an entire facility and for hiring personal trainers and fitness instructors.
    • Budget. Do a thorough breakdown of what you anticipate your startup costs, marketing fees and monthly expenses to be. Then do a projected income analysis, listing what you expect to bring in when you first start and what you expect it to bring in over time. Be thorough, including short-term and long-term financial goals and a plan for reaching those goals.
  4. Develop a Fitness Business Step 4
    Obtain the necessary licensing from your business regulatory department.
  5. Develop a Fitness Business Step 5
    Start your business, using your fitness business plan as a guide. Establish the following:
    • Facility. Find a location you will operate your business out of, or decide if you want to travel to locations of the clients' choosing (if applicable).
    • Business operations. Have an accounting system in place, as well as a management plan.
    • Personnel. Hire any staff you might need to run your fitness business.
    • Clientele. Market your business in order to develop a customer base.
  6. Develop a Fitness Business Step 6
    A business in fitness can not only make you some money, but can be a great way to stay in shape and help others to as well.

Tuesday, November 25, 2014

Top 4 Mistakes New Personal Trainers Make

Don’t get tripped up early on in your career. As you hit the ground running, FitMeNow is making sure you avoid the mistakes that other personal trainers have made.

1. Not Planning for the Transition:
Set yourself up for success. Make a smooth transition into your personal training career by understanding it may take time to ramp up business. Do you have the savings or cash flow to support yourself while getting new clients? Can you go straight into full-time personal training or will you have to transition slowly? Are you planning to work as an independent contractor or with a gym. That will make a difference in the money you see coming in right away.

2. Too Much Too Soon:
Give yourself a break! Seriously. You might be really excited to (finally) be a working personal trainer, but you have to remember that you need time to relax. You need time to prep. You need time to build your business. Fight the urge to fill every hour of every day with a client session. Fatigue, albeit not muscle-related, can hinder your ability to properly train your clients. You need to be present and ready to train each of your clients to the best of your ability. Their success (and their positive word of mouth) is your lifeline to a successful career.

3. Not Knowing Your Role:
Yes, you’re a personal trainer. That’s what your business card says, and that’s important. What is doesn’t say, however, is also important. As a personal trainer you need to be a salesperson. You’re going to be constantly selling yourself to gym owners, clients, client contacts, and other industry members. Treat it as if you’re training a product. What is your value proposition? What is your elevator pitch? Don’t know what an elevator pitch is… it’s a 30-second monologue that you can share at any time with confidence. It’s 30 seconds of what you do, how you do, and why they should care. It’s important, and if you don’t have one, start jotting down what you want to include now.

4. Failing to Practice What You Preach:
As a personal trainer, a member of the fitness industry, you need to practice what you preach. True story: a personal trainer at a large, well-known gym was eating pizza in the gym as members and training clients were trying to live a healthier lifestyle. That is definitely NOT practicing what trainers preach (or at least none that we know of). Now, we’re certainly not saying that pizza is off limits, but it probably shouldn’t be the meal you eat in front of your clients in the gym. Stay on top of fitness and nutrition trends. Try out recipes. You’ll also be spending a lot more time in the gym now that you’re a trainer, but you still have to make time to sweat. You’re your own best advertisement. Put out a healthy and active energy and people will take notice.

Monday, November 17, 2014

The Importance of Being a Mentor

Calling all experienced personal trainers:  Have you mentored a new, up-and-coming personal trainer? No.

Well, why not?

As personal trainers, we need to step up and be good mentors for industry newcomers. We need to share our knowledge to help new personal trainers build their careers. We need to ensure that these newbies are good stewards of the industry we love. Together, let’s make sure that they’re ready for a successful career.

  • Help Them Build a Strong Career: Starting a career in personal training can be confusing. You know that. So why not help those pursuing a career in the fitness industry by sharing your experiences. Explain the pros and cons of working for a gym versus being a contract (or independent) trainer. Walk them through the best practices for building a client list. Network with them, introduce them to industry influencers or local influencers that can be a positive addition to their career.

  • Share Your Passion: If you’re anything like us, you’re proud of your training, education, and client success. You might even say you’re passionate about being a top personal trainer. Share that. Share with new personal trainers your favorite techniques, the influential books you’ve read, blogs you follow and what you do to continue your education. Help them understand how to handle different types of clients and those who are struggling or underperforming. If have specialized training, share your passion for working with athletes, fighting childhood obesity, making sure that seniors stay active, or whatever it may be.

  • Pay if Forward: Let’s assume that someone, somewhere, in some way helped you build your career in personal training. Do the same. Pay it forward. Be a positive influence in the career of a new trainer or those still in the certification phase. It serves us all to make sure that the trainers just finishing their education are properly trained and ready to improve the lives of their clients.

For our part, FitMeNow is working to create a simple, reliable resource for trainers -- new and experienced. Check back soon for some exciting news and FitMeNow updates!